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Purple

Purple builds ten current mattresses around its patented GelFlex Grid, from the 8-inch PurpleFlex through the Restore hybrid family and four Rejuvenate luxury tiers. Every current model sold directly by Purple includes a 100-night trial and 10-year limited warranty.

Purple.com: 100-Night Trial10-Year WarrantyGelFlex GridMade in USA
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Founded 2010 (Tony & Terry Pearce)
Publicly traded (NASDAQ: PRPL)
Made in Grantsville, UT
DTC + retail + Amazon storefront

Materials & customer-experience details published by Purple

Purple.com: 100-night trial10-year limited warrantyCertiPUR-US foam componentsPatented GelFlex Grid (Hyper-Elastic Polymer)

Featured Purple mattresses

The current Purple lineup climbs from the entry Essential models up through Restore hybrids and the Rejuvenate luxe tier.

Purple Original Mattress mattress

Purple Original Mattress

Purple's foundational all-grid 9.25" build — a fit for shoppers who want the signature GelFlex Grid feel at the brand's entry price.

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Purple Plus Mattress mattress

Purple Plus Mattress

11" all-foam-and-grid build with an added comfort-foam layer under the GelFlex Grid — popular with shoppers wanting more cushion than the Original.

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Purple Restore Hybrid Mattress mattress

Restore Hybrid Mattress

11.5" hybrid with the GelFlex Grid over responsive coils — preferred by shoppers wanting more responsiveness and edge support than the all-foam builds.

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Purple RestorePlus Hybrid Mattress mattress

RestorePlus Hybrid Mattress

13" hybrid with three inches of GelFlex Grid over zoned coils — popular with side sleepers wanting deeper pressure relief.

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Purple RejuvenatePlus Mattress mattress

RejuvenatePlus Mattress

15.5" luxe build with DreamLayer comfort and three inches of GelFlex Grid — the medium-feel step above the firmer Rejuvenate.

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Popular Purple fits by sleeper priority

Side sleepers

RestorePlus is the better fit for side sleepers wanting deeper GelFlex Grid pressure relief at the shoulders and hips, with a coil support base underneath.

Back & combination sleepers

Restore is a fit for combination sleepers wanting GelFlex Grid responsiveness plus coils for easier repositioning.

Hot sleepers

Restore adds an edge-to-edge coil core beneath the open-air GelFlex Grid, giving heat another path out of the mattress. RestorePlus adds breathable foam and a moisture-wicking cover for sleepers who want a softer surface.

Heavier body weights

RejuvenatePlus is a premium Purple option for shoppers wanting a 15.5-inch profile, deeper cushioning, and coil support.

Full Purple product line

4 models

Mattresses (Rejuvenate Luxe)

Rejuvenate, RejuvenatePlus, RejuvenatePremier, and RejuvenateUltimate pair DreamLayer comfort with two to five inches of GelFlex Grid across firm, medium, medium-soft, and soft feels.

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4

Pillows

Purple Pillow (the original GelFlex Grid pillow with adjustable boosters), Purple Cloud Pillow (plush gel-fiber fill), Purple Harmony Pillow (talalay latex core + GelFlex Grid top), and Purple Harmony Anywhere Pillow (travel size, hex grid + latex core).

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1

Pet Beds

Purple Pet Bed — the GelFlex Grid sized for dogs and cats, with a waterproof removable cover. Currently unavailable from the exact retailer offer we reviewed.

Currently unavailable

1

Bed Frames

Purple Metal Platform Bed Frame — silent steel platform with extra slats and low-profile design, paired by Purple as the recommended base for the GelFlex Grid mattress lineup.

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Compare Purple

Purple.com: 100-Night Trial
10-Year Warranty
Linked seller terms apply
Made in USA

Purple FAQ

What makes Purple mattresses different?

Purple mattresses are built around a patented Hyper-Elastic Polymer material formed into the GelFlex Grid — a flexible, breathable comfort layer that buckles under pressure points but stays firm under support zones. The grid replaces or sits over traditional memory foam, which Purple positions as the source of better airflow, neutral temperature, and faster response than memory foam alone.

Who owns Purple?

Purple Innovation, Inc. is a publicly-traded company (NASDAQ: PRPL) founded in 2010 by brothers Tony and Terry Pearce in Alpine, Utah. The company went public in 2018 via SPAC merger and remains headquartered in Lehi, Utah, with manufacturing in Grantsville, Utah.

Where are Purple mattresses made?

Purple states that its mattresses are made in the USA at its manufacturing facilities in Grantsville, Utah. The GelFlex Grid is also manufactured domestically using Purple's proprietary Mattress Max machines.

How long is the Purple trial period?

Purple publishes a 100-night home trial for qualifying mattresses bought directly from Purple. SleepRanked uses verified Amazon listings where available and direct Purple links for models without an exact Amazon listing. The seller named on each button controls the purchase terms.

What is the Purple warranty?

Purple backs its mattresses with a 10-year limited warranty covering manufacturing defects. This is the industry-standard warranty length for premium DTC mattresses.

What is the difference between Purple Original, Plus, Restore, and Rejuvenate?

The current Purple lineup starts with PurpleFlex, The Purple Mattress, and PurplePlus in the Essential collection. Restore, RestorePlus, and RestorePremier add responsive coils beneath the Grid. The four Rejuvenate models add DreamLayer comfort and increase GelFlex Grid depth from two to five inches across firm, medium, medium-soft, and soft feels.

What is the Purple Restore lineup?

Restore, RestorePlus, and RestorePremier are Purple's current hybrid mattress tiers. Restore uses a 2" GelFlex Grid over coils, while RestorePlus and RestorePremier use a deeper 3" GelFlex Grid with progressively more pressure relief and cooling emphasis.

Does Purple sell mattresses on Amazon?

Yes — Purple Innovation runs an official Amazon brand storefront. Purple also sells directly at Purple.com and through more than 3,400 retail locations. Follow the seller named in each SleepRanked purchase link because the available models, prices, trial terms, and promotions can differ by retailer.

How does Purple compare to Tempur-Pedic?

Tempur-Pedic is the legacy memory-foam brand with proprietary TEMPUR® material — a dense, slower-response foam. Purple's GelFlex Grid is the inverse positioning: cooler, more responsive, less hugging. Shoppers who want a deep cradle and slow response lean Tempur-Pedic; shoppers who want a cooler-sleeping, more buoyant feel typically lean Purple.

How does Purple compare to Casper or DreamCloud?

Casper and DreamCloud are foam-and-hybrid DTC brands using conventional memory foam and pocketed coils. Purple's differentiation is the GelFlex Grid — there's no equivalent material in either Casper or DreamCloud's lineup. The grid is what shoppers either specifically prefer or specifically don't, so cross-shopping Purple is usually a feel decision (grid vs foam) rather than a price decision.

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