Serta Mattresses
Serta is the second-largest mattress brand in the United States, operating since 1931 through a licensed manufacturer network similar to King Koil and Restonic. The brand is best known for the Perfect Sleeper — its flagship line marketed as the solution to America's most common sleep problems including tossing and turning, back pain, and partner disturbance. Serta's iComfort hybrid line uses CoolAction® gel memory foam designed for temperature regulation and is among the best-selling cooling memory foam hybrids at the mid-premium retail tier. Serta is sold primarily through Mattress Firm, retailers, and regional furniture stores.
Serta Mattresses
About Serta
Serta is the second-largest mattress brand in the United States, operating since 1931 through a licensed manufacturer network similar to King Koil and Restonic. The brand is best known for the Perfect Sleeper — its flagship line marketed as the solution to America's most common sleep problems including tossing and turning, back pain, and partner disturbance. Serta's iComfort hybrid line uses CoolAction® gel memory foam designed for temperature regulation and is among the best-selling cooling memory foam hybrids at the mid-premium retail tier. Serta is sold primarily through Mattress Firm, retailers, and regional furniture stores.
Why Serta?
- ✓Second-largest US mattress brand with 90+ years of heritage
- ✓iComfort line with CoolAction® gel memory foam for temperature regulation
- ✓Perfect Sleeper with motion isolation and edge support features
- ✓Broad retail availability through Mattress Firm and department stores
Certifications
Serta Lineup: Good / Better / Best
All Serta Mattresses (5)
Serta's accessible Perfect Sleeper hybrid — gel foam comfort layers over a 1,000-coil innerspring system. A classic Serta construction at an accessible price.
Serta's eco-focused iComfort hybrid with REPREVE recycled fabric cover, ventilated coils, and a USDA Bio Preferred Terra Fusion Memory Foam layer.
Serta's entry-level iComfort foam mattress with graphite-infused memory foam and CoolFeel Pro cover — sold primarily at Mattress Firm with a 120-night trial.
Serta's flagship Perfect Sleeper hybrid with 5-zone graphite latex and CoolFeel Pro cover — the brand's widely-distributed mid-range option available across major retailers.
Serta's most aggressive cooling hybrid — MaxCold cover, 4 cooling foam layers, and 1,000+ individually wrapped coils. Built for the hottest sleepers in the iComfort lineup.
Serta — Frequently Asked Questions
Is Serta a good brand?
Serta is a reliable mid-tier brand with strong retail availability. The iComfort Hybrid is the standout product, consistently reviewed as a good value in the $1,200–$1,800 range.
What is CoolAction® gel memory foam?
CoolAction® is Serta's branded gel memory foam with a cooling gel swirl designed to dissipate body heat faster than standard memory foam. Reviews confirm it sleeps cooler than traditional memory foam though not as cool as phase-change or active cooling systems.
What is the difference between Serta Perfect Sleeper and iComfort?
Perfect Sleeper uses traditional innerspring or hybrid constructions focused on motion isolation and support. iComfort is Serta's premium line using advanced gel memory foam and hybrid constructions with more sophisticated cooling technology.
Where can I try a Serta mattress?
Serta is sold at Mattress Firm, department stores, and many regional furniture and bedding retailers.
Compare Serta with other top brands
See how Serta stacks up against competitors in head-to-head comparisons.