Nolah Natural 11 vs Serta iComfort Aveda 12"
Detailed side-by-side comparison — pricing, specs, performance ratings, and our pick.
Pricing unavailable — visit Serta for current rates
Check current price at Serta →| Feature | Nolah Natural 11 | Serta iComfort Aveda 12" |
|---|---|---|
| Overview | ||
Type | Hybrid | Memory Foam |
Firmness 1 = softest, 10 = firmest | 6 / 10 | 5.5 / 10 |
Queen Price Current / sale price | $1,364 | Check retailer |
Trial Period Return window | 120 nights | 120 nights |
Warranty | Lifetime | 10 years |
| Performance Ratings | ||
Cooling Hot sleepers | High | Moderate |
Motion Isolation Partners, light sleepers | Good | Excellent |
Pressure Relief Hip/shoulder pain | Excellent | Good |
Edge Support Sit/sleep near edge | Good | Fair |
Durability Long-term performance | Excellent | Good |
| Compatibility & Features | ||
Adjustable Base Head/foot elevation | ✓ Yes | ✓ Yes |
Split King Support Two Twin XL per couple | ✓ Yes | — |
Dual Comfort Zones Different firmness per side | — | — |
Smart Features App, sensors, auto-adjust | — | — |
Financing | Affirm | Synchrony |
| Materials & Safety | ||
Certifications Organic / non-toxic | GOLS, GOTS, GREENGUARD Gold, OEKO-TEX, eco-INSTITUT, Rainforest Alliance | CertiPUR-US |
Off-Gassing New-foam smell concern | — | CertiPUR-US certified foam |
| Best For | ||
Ideal sleeper profiles |
|
|
| Actions | ||
Need Help Deciding?
For most sleepers, we recommend the Nolah Natural 11 over the Serta iComfort Aveda 12". It scores higher in pressure relief, edge support, durability and delivers stronger overall value. The Serta iComfort Aveda 12" is the better choice only if you sleep hot and cooling is your top priority.
Nolah Natural 11 vs Serta iComfort Aveda 12": What Actually Differs
The Nolah Natural 11 is a hybrid build, while the Serta iComfort Aveda 12" is a memory foam — that single difference drives most of the cooling, motion, and feel decisions below. The Serta iComfort Aveda 12" stands 12" tall versus 11" for the Nolah Natural 11 — a 1.0" gap that matters if you need deep-pocket sheets or are pairing with an adjustable base. Both sit at roughly 6/10 on the firmness scale — a medium-firm feel — so neither one is the answer if you need a dramatically different support level. The single largest performance gap is in motion isolation: the Serta iComfort Aveda 12" rates noticeably higher than the Nolah Natural 11, which is the deciding factor if that dimension is high on your list. On a Queen, the Nolah Natural 11 runs $1,364 versus $1,499 for the Serta iComfort Aveda 12" — roughly $135 (9%) less, which is enough to factor into the decision unless the pricier model wins clearly on the specs you care about.
Which Is Better For Your Sleep Style?
Higher pressure-relief rating, which is what protects hip and shoulder contact points in the side position.
Firmness of 6/10 is closer to the medium-firm sweet spot back sleepers need for lumbar support (vs 5.5/10).
Firmer at 6/10 vs 5.5/10 — stomach sleepers need the extra support to keep the pelvis from sinking and arching the lower back.
Cooling rating not available for one or both mattresses — spec not available.
better long-term durability and stronger perimeter / edge support — the two specs heavier sleepers should weight most.
Softer at 5.5/10 vs 6/10 — lighter sleepers compress less, so they typically need the softer of two options to get proper contouring.
Higher motion-isolation rating, which means less disturbance when a partner moves or gets out of bed.
Price Comparison (Queen)
| Mattress | MSRP | Current | Sale? |
|---|---|---|---|
| Nolah Natural 11 | $2,099 | $1,364 | Save $735 |
| Serta iComfort Aveda 12" | $1,499 | $1,499 | At MSRP |
The Nolah Natural 11 is the budget choice at $1,364 — $135 less than the Serta iComfort Aveda 12" ($1,499). That's a 9% gap, which is worth weighing against the spec differences before deciding which delivers better value for your situation. Only the Nolah Natural 11 is on sale right now.
Nolah Natural 11
Strengths
- ✓GOLS + GOTS + GREENGUARD Gold + OEKO-TEX Class 1 + eco-INSTITUT + Rainforest Alliance
- ✓2-inch GOLS organic latex comfort layer
- ✓Zoned pocketed coils
- ✓120-night trial + lifetime warranty
Considerations
- —Premium hybrid pricing ($2,099 queen)
- —Queen weighs 108 lbs
- —No phase-change active cooling
Serta iComfort Aveda 12"
Strengths
- ✓120-night trial (longer than most)
- ✓10-year full non-prorated warranty
- ✓Graphite-infused memory foam
- ✓CoolFeel Pro cover
Considerations
- —Return fee applies (15% restocking + $200 shipping)
- —Fair edge support
- —Serta MAP pricing — same at all authorized retailers
Who Should Buy Which?
Choose the Nolah Natural 11 if you…
- →Side sleepers / pressure relief
- →Sitting near the edge
- →Budget-conscious shoppers
- →Organic / non-toxic priority shoppers
Choose the Serta iComfort Aveda 12" if you…
- →Hot sleepers
- →Couples / light sleepers